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'''Masautso Nkhoma''' (born 17 March 1986) better known by his stage name, '''Ruff Kid'''<ref name=HHH/><ref name=SZA/>is a [[Zambia]]n hip hop recording artist<ref name="Jet 2005">{{cite web|url= https://www.lusakatimes.com/2012/03/15/interview-ruff-kid/|title= Interview with Ruff Kid|publisher=lusakatimes.com|accessdate=January 15, 2018}}</ref> and 2012 best International Act winner at the BEFFTA Awards.<ref>{{cite web|url= https://www.lusakatimes.com/2012/10/28/ruff-kid-wins-beffta-award/ |title= Ruff Kid wins award|publisher=lusakatimes.com|accessdate=January 15, 2018}}</ref> He debuted in 2000 with the his hit single ''Wekatemwikwa''. Ruff Kid is also the chief executive officer of his own label imprint, ''Kang'ono Records''. According to the artist, the name ''Ruff Kid'' depicts where he comes from and the struggles he had encountered while growing up.<ref name=GHKID/> | '''Masautso Nkhoma''' (born 17 March 1986) better known by his stage name, '''Ruff Kid'''<ref name=HHH/><ref name=SZA/>is a [[Zambia]]n hip hop recording artist<ref name="Jet 2005">{{cite web|url= https://www.lusakatimes.com/2012/03/15/interview-ruff-kid/|title= Interview with Ruff Kid|publisher=lusakatimes.com|accessdate=January 15, 2018}}</ref> and 2012 best International Act winner at the Black Entertainment Film Fashion Television and Arts (BEFFTA) Awards.<ref>{{cite web|url= https://www.lusakatimes.com/2012/10/28/ruff-kid-wins-beffta-award/ |title= Ruff Kid wins award|publisher=lusakatimes.com|accessdate=January 15, 2018}}</ref> He debuted in 2000 with the his hit single ''Wekatemwikwa''. Ruff Kid is also the chief executive officer of his own label imprint, ''Kang'ono Records''. According to the artist, the name ''Ruff Kid'' depicts where he comes from and the struggles he had encountered while growing up.<ref name=GHKID/> | ||
==Early life== | ==Early life== | ||
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===The Naked Truth album=== | ===The Naked Truth album=== | ||
In 2014 Ruff Kid launched a controversial album ''[[The Naked Truth (album)|The Naked Truth]]''.<ref name=SZA>{{cite web|url= http://lusakastar.com/entertainment/i-am-deeper-all-them-ruff-kid|title=I AM DEEPER THAN ALL OF THEM- RUFF KID|publisher= lusakastar.com|accessdate=January 15, 2018}}</ref> The album received a lot of criticism over the cover photo where he appeared naked.<ref name=HHH>{{cite web|url=https://www.lusakatimes.com/2014/05/22/ruff-kaida-launch-naked-truth-album/ |title=Ruff Kaida to launch his “Naked Truth ” Album|publisher=lusakatimes.com|accessdate=January 15, 2018}}</ref> At the launch of his album he made a dramatic entrance when he came out of a casket. His action received a lot of mixed reactions from his fans but however he was defended by fello musician [[Petersen Zagaze]] saying that ''"A primitive mind is no place to get advice...."'' he went on | In 2014 Ruff Kid launched a controversial album ''[[The Naked Truth (album)|The Naked Truth]]''.<ref name=SZA>{{cite web|url= http://lusakastar.com/entertainment/i-am-deeper-all-them-ruff-kid|title=I AM DEEPER THAN ALL OF THEM- RUFF KID|publisher= lusakastar.com|accessdate=January 15, 2018}}</ref> The album received a lot of criticism over the cover photo where he appeared naked.<ref name=HHH>{{cite web|url=https://www.lusakatimes.com/2014/05/22/ruff-kaida-launch-naked-truth-album/ |title=Ruff Kaida to launch his “Naked Truth ” Album|publisher=lusakatimes.com|accessdate=January 15, 2018}}</ref> At the launch of his album he made a dramatic entrance when he came out of a casket. His action received a lot of mixed reactions from his fans but however he was defended by fello musician [[Petersen Zagaze]] saying that ''"A primitive mind is no place to get advice...."'' he went on saying ''“Everyday you watch movies with people in coffins, some even acting as Satanists, presidents, bishops, killers, sex workers, pilots, ghosts etc and you don’t complain, call [them] names or conclude, You see Ruff Kaida do a coffin stunt stage entrance you talk shallowmind talk. Why? Is it because it wasn’t Ukwa in a Nigerian movie or Nicolas Cage in the coffin?"''.<ref name=HAO>{{cite web|url=https://tumfweko.com/2014/06/01/ruff-kaida-in-coffin-petersen-defends-him/ |title= Ruff Kaida In Coffin, Petersen Defends HIM|publisher= tumfweko.com|accessdate=January 15, 2018}}</ref> | ||
After the successful launch of The Naked Truth, Ruff Kid said: ''“I feel amazed by how some people can be shallow-minded and go to the extent of saying things such as Illuminati.”''<ref name=HAO/> | After the successful launch of The Naked Truth, Ruff Kid said: ''“I feel amazed by how some people can be shallow-minded and go to the extent of saying things such as Illuminati.”''<ref name=HAO/> | ||
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* ''[[Point Blank (album)|Point Blank]]'' - 2012 | * ''[[Point Blank (album)|Point Blank]]'' - 2012 | ||
* ''[[The Naked Truth (album)|The Naked Truth]]'' - 2014 | * ''[[The Naked Truth (album)|The Naked Truth]]'' - 2014 | ||
==Awards and honours== | |||
On 27 October 2012, Ruff Kid was awarded the Best International Act at the 2012 Black Entertainment Film Fashion Television and Arts (BEFFTA) Awards beating out stiff competition from other African artists in the same category which included, Zahara (South Africa), Camp Mulla (Kenya), Cover Drive, D’banji (Nigeria) and Grace Galaxy (South Africa).<ref>{{cite web|url= https://www.lusakatimes.com/2012/10/28/ruff-kid-wins-beffta-award/ |title= Ruff Kid wins award|publisher=lusakatimes.com|accessdate=January 15, 2018}}</ref> He became the second artist from Zambia to be awarded with the prestigious award.<ref name=lt>[https://www.lusakatimes.com/2012/10/31/press-release-ruff-kids-award/ Press Release about Ruff Kids BEFFTA Award], [[Lusaka Times]], 31 October 2012</ref> | |||
==External links== | ==External links== | ||
* [https:// | * [https://facebook.com/ruffkidzambia Ruff Kid] on Facebook | ||
== | ==References== | ||
{{Reflist}} | |||
[[Category:People of Zambia]] | |||
[[Category: | |||
[[Category:Zambian musicians]] | [[Category:Zambian musicians]] | ||
[[Category:1986 births]] | [[Category:1986 births]] | ||
[[Category:Zambian male singers]] | [[Category:Zambian male singers]] | ||
[[Category:21st-century singers]] | [[Category:21st-century singers]] | ||
